Your Lead Generation Efforts

You can t rely on inbound marketing alone for your lead generation efforts. 

By putting some paid and outbound tactics to work in parallel with your inbound efforts, you can drive leads further down your funnel at a faster rate. This part discusses the importance of paid programs like pay-per-click ads, content syndication, direct mail, event marketing, and inside sales. 

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Your website is where you want to drive cdl of your lead generation efforts. It is your home base and where a lead can find everything he needs to know about your company. Your website is also where you house your contact... 

Slide 14 Getting stented How do you plan on getting started with your lead generation efforts Include a timeline that shows step-by-step where you plan on being in three months to a year. 

However, note that a CRM tool was not made exclusively for marketers, cmd thus is not an ideal solution for your lead generating efforts. The solution you should choose to track your campaigns should primarily target the needs of marketers, like a marketing automation-specific application or an email service provider. 

It s incredibly tough to decide which technology solution is right for your business and your lead generation efforts. And you need to remember that you can t have them all, nor do you need them all. So beware of software sales reps trying to awe you with their platforms, and stay true to what you need as a business. 

In this chapter, you discover how to create a content marketing machine to fuel your lead generation efforts. 

Many marketers dismiss Facebook due to its perceived reputation as a personal social network. And although it may be true that Facebook is used to connect with fcimily cmd friends, businesses can also tap into the huge value that Facebook offers. More than 800 million people use Facebook every day, so if you can show value for your followers, your lead-generation efforts can have a true network effect. 

Combining your lead-generation efforts with sales follow-up Prioritizing hot leads for sales outreach... 

Part V Measuring Your Lead-Generation Efforts... 

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