Websites landing pages

Landing pages can be leveraged on your website for various reasons, including content cisset downloads, demo requests, other product-specific information, events, webinars, and so on. 

You can link your image to a chosen website page you want people to go to. For example, if you pin an image of your latest ebook, you can link it right to your ebook landing page. 

All PPG ads should go to a landing page that speaks to your exact offer. It is a bad practice for a PPG ad to go to a page on your website. You want leads to engage with your offer and ultimately fill out a form so you can get that valuable conversion. If your landing page doesn t speak to your ad or their search query, they will bounce. 

Your direct mail piece will be that much more effective if you combine with other channels by adding a PURL to a personalized landing page or website, sending out an email follow-up, or sending out a tweet to your lead. Because you can get creative with direct mail, it lends itself very well to a multichanneled approach for more of a campaign feel. 

Just like any website or landing page, your copy should be clear and concise, address the pain point, and include bullets or lists for easy scanning. Don t forget to proofread Spelling and grcimmar mistakes are a huge no-no. 

Test different graphic images on your website or on landing pages. 

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