Through Email Marketing

Your emcdls should serve one of the following purposes  

Transactional An operational email that could be related to a purchase or an event registration. 

Promotional An email meant to promote an action — downloading an ebook, signing up for a demo, and so on. 

Relationship development Meant to maintain your relationship with your leads. 

Communication Update or communicate some sort of information, like a newsletter or product announcement. 

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Email mcirketing often uses leads already in your database or leads from a list. By creating emails to promote content pieces, events, new product launches, and so on, you can create additional buzz and demand for your company. Email marketing attracts leads to your website, blog, social channels, events, and webinars, making it a fantastic channel to move leads through your sales funnel. 

Single opt-in A lead enters his email address and other information into a form. He is immediately subscribed to your emails. Implicit opt-in is when your lead fills out a form to receive a content piece or offer, cmd explicit opt-in is when a lead signs up for your email marketing through a form on your website. 

Consultants must market their services. At the same time, they must maintain a professional profile. For most consultants, their marketing will be based on a web page that provides information on services offered. This will be supplemented by direct mails and carefully managed email campaigns (which are best done through a service that provides full opt-out capabilities). 

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