Three Lessons Guide Us

Ml Market need clearly defined M2 Attributes required clearly understood M3 Attractive market (size, growth trend) 

M5 Impact of environmental factors (e.g., toxicity issues, regulatory requirements) low, manageable 

T1 Technology required known or can be developed T2 Specifications deraly defined T3 Strong IP estate achievable 

T4 Strong Voice of the Customer (VOC) input available throughout development process T5 Technical skills required available 

C2 Total cost of good sold (COGS) leaves room for an attractive pre-tax margin C3 Scale-up cost easily justified C4 Rapid customer acceptance will be realized C5 Value chain position is strong 

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