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Three Lessons Guide Us

Ml Market need clearly defined M2 Attributes required clearly understood M3 Attractive market (size, growth trend) [Pg.177]

M5 Impact of environmental factors (e.g., toxicity issues, regulatory requirements) low, manageable [Pg.177]

T1 Technology required known or can be developed T2 Specifications deraly defined T3 Strong IP estate achievable [Pg.177]

T4 Strong Voice of the Customer (VOC) input available throughout development process T5 Technical skills required available [Pg.177]

C2 Total cost of good sold (COGS) leaves room for an attractive pre-tax margin C3 Scale-up cost easily justified C4 Rapid customer acceptance will be realized C5 Value chain position is strong [Pg.177]


See other pages where Three Lessons Guide Us is mentioned: [Pg.177]    [Pg.177]    [Pg.179]    [Pg.181]   


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