The Creative Climate

Creative thinking and the generation of ideas need to he stimulated at both the individual and company level. 

Whilst the external climate may be hostile, the internal one within the R D group must always be supportive for the creative individual. 

Some of the most significant inventions, which seem to have happened by chance or serendipity, on closer examination often prove to have been the results of many years of endeavour and the accumulation of large amounts of data. In other words without the researcher having a goal and a chance to experiment, little would have happened. Why some people can work for years, accumulate vast amounts of knowledge, and still not be creative is another matter. Even the creative individual will under use this talent if the climate and stimulus for it to flourish are wrong for that particular person. Never underestimate the importance of the individual in the process of creation and innovation. 

These elements are seen as specific in helping to create the very special climate that allows creative work to flourish. However, there are several other factors which are common to both the creative and innovative climate, and these are described below. 

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Do we have the creative climate, tools, and resources conducive to the creation of inventions Do we recognize the importance of a proprietary position Have we developed a patent strategy ... 

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