Sustainable Solutions for Consumer Products

However, with respect to population development there are striking diifer-ences between the northern and the southern hemisphere. In the developed countries located in the northern hemisphere, population growth is generally slow or even stagnant in some countries, resulting in a fundamental change in societal structure. The development in Spain between 1995 and 2005 may serve as a typical example  

LOHAS-aligned consumers seek to integrate healthier, more sustainable options into all aspects of their hves by making consumption decisions for products and services in key market segments including  

Although it is virtually impossible to carry out a quantitative analysis of all these factors and their effects on future development, some of them can be illustrated very well in qualitative terms (arrow model). Given the increasing population of the southern hemisphere and the increase in living standards in these regions, raw materials will steadily become scarcer. At the same time there will be growing pressure on water resources. This, and a general rise in 

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