Speed-to-market

While people are an important component of the foundation for growth, the company also focuses strongly on improving all operational processes for greater efficiency and increased speed to market. 

The current emphasis is on speed to market, and therefore investment decisions have to take into account the high levels of compound attrition in the industry. When there are exciting results from clinical trials, programs get accelerated, and there is then a danger of being locked into chemical routes and processes that are sub-optimal from an environmental point of view. Measures tliat can be taken to counter this pressure include ... 

Speed to market is essential to rapidly capture the high-risk investment for new product development and provide the projected returns. How can external research alliances allow us to more quickly reach this breakeven point ... 

In the review of the API facilities, distinct differences between the requirements and those of a fine chemical facility exist. The product is manufactured under cGMP guidelines. There are validation requirements for the facility, which document how the facility was constructed, how the facility and process will be operated, and how the facility will be maintained. In most new product introductions, the primary driver for API projects is the speed to market. The products... 

The issues here revolve around getting the merchandise to the retailer s warehouse rmd distribution centers in the quickest time, minimizing the handling. The faster goods can be at the distribution center, the faster the speed to market. 

Trade-offs The alignment of the value chain to balance growth initiatives with the trade-offs among sustainability, corporate social responsibility, tax efficiency, speed to market, and costs. 

Speed-to- market Emphasizes new product development Flexible Uses time as a metric Seeks to tap unused capacity in the supply chain to speed rollouts 3... 

Speed-to-market Product-centric, focusing on product innovations and speed to market... 

Costanza, John R., The Quantum Leap in Speed to Market, 3rd edition, Englewood, CO John Costanza Institute of Technology, 1996. 

P G sells over 300 brands of consumer products around the world. In 1993, P G s Operations Research (OR) team undertook a major study, called Strengthening Global Effectiveness, to restructure P G s global supply chain. A major part of the study was to examine the North American supply chain, which had 60 plants, 15 DCs, and more than 1000 customer zones. To be globally competitive, P G decided to consolidate manufacturing plants to reduce cost and improve speed to market. The OR team decomposed the... 

Manufacturers now compete less on product and quality — which are often comparable-and more on inventory turns and speed to market. 

Are developed faster than ever before for speed to market. 

Supply chain collaboration promotes a firm s capability to profit quickly from market opportunities (Uzzi 1997). For example, joint problem solving increases the speed-to-market by resolving problems faster. On the basis of the knowledge-based view of the firm, competitive advantage results from innovation enabled by different knowledge stores and market expertise (Grant 1996 Nonaka 1994 Luo et al. 2006). Collaboration between supply chain partners can be sources of new product ideas (Jackson 1985 Weitz et al. 1992 Kalwani and Narayandas 1995). 

Vesey, J. T. (1991). The new competitors They think in terms of speed-to-market. Academy of Management Executive, 5(2), 23-33. 

From a business perspective, it speeds product development and hence speed to market. 

---