Similarity of local demand to foreign market conditions

Similarity of local demand to foreign market conditions 

A lead market is a country whose specifics are not too different from all other national demand specifics, i.e. it is the one that lies in the middle of the variety of national demand specifics or it is the one whose sum of distances to other countries demand preferences is minimal. Its national favourite, the technology that has the highest benefit for local users also has the highest average benefit for all users in foreign markets. 

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