Promotion core campaigns

The three chapters at the start of the book deal with planning core campaigns, planning promotion at international congresses and planning advisory boards. 

Table 2.1 Key issues when planning core promotional campaigns...

Europeans took a leadership role in promoting risk assessments as a core value in the prevention of injuries and illnesses. In August 2008, the European Union (EU) launched a two-year health and safety campaign focusing on risk assessment. The EU stated in an undated bulletin that is available on the Internet ... 

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