Product design customer interviews

Chemical companies devoted to product design (e.g., food products, personal care) deal with customers all the time. Customers are interviewed, often in focus groups, and the results of these interviews must be interpreted and made into product specifications. This is an inexact science. Care must be taken to define the correct need. 

Anytime a company markets an expensive product, such as a major appliance, computer system, car, or some other type of machine, one of the first steps for enticing consumers is to provide a brochure that lists the product s unique benefits and features. The sales brochure is designed to get customers excited about the product before they actually see it firsthand. Similarly, when it comes to landing a job, your resume is the brochure you will use to market yourself. Your resume must get potential employers interested enough in you so that they invite you in for that all-important interview. From that point on, your chances of securing the job rely on your ability to sell yourself in person, but more on that later. 

Existing Similar Products. This section is based on discussions among members of the design team, bolstered by interviews with major customers and consumers of the existing products that are similar to the new product being presented in the report. This section should answer the questions ... 

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