Printed materials contents and format

Required content All printed promotional materials other than reminder advertisements must be legible and include  

Abbreviated prescribing information This should include  

Reminder advertisements A reminder advertisement is defined as a short advertisement containing no more than the name of the product and a simple statement of indications to designate the therapeutic category of the product. For reminder advertisements, abbreviated prescribing information may be omitted. 

Subject to applicable national laws and regulations, all promotional material must include the following information clearly and legibly  

Reminder advertisements Subject to applicable national laws and regulations, where an advertisement is intended only as a reminder, the above requirements need not be complied with, provided that the advertisement includes no more than the name of the medicinal product or its recommended international non-proprietary name (rINN), where this exists, or the trademark. 

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