Natural pigments phytochemicals, colored

Also included among my valued superfruit characteristics are two classes of nonnutrient phytochemicals called carotenoids and polyphenols (also known as phenolics or phenolic acids). Both classes include natural color chemicals called pigments, consisting of hundreds to thousands of individual compounds giving color and other qualities to plants. Carotenoids and polyphenols are under intensive research for their potential health values to humans. 

The power of superfruits exists mainly in their established natural nutrients but also is exhibited in other natural compounds, called phytochemicals. Among nature s astounding variety, phytochemicals comprise thousands of different compounds, including the pigments that give fruits their bright colors. Think of the wonderful red luster of a fresh strawberry that crimson color comes from phytochemical pigments called anthocyanins, which hold potential value for health. 

As you now know, fruit phytochemicals such as carotenoids and polyphenols associated with the color of superfruits have potential health properties—this fact is the premise of the Color Code, first presented years ago in separate books by Drs. David Heber and Jim Joseph (see complete references in Appendix D). Colors from nature s palette of pigments represent a simple way to keep superfruits in mind for your daily meals and snacks Later on, I ll show you how superfruits and the Color Code can be an easy visual guide to shopping for healthy meal planning. 

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