Marketo email marketing

VSfe always talk about what to test in your email marketing campaigns, but what are the outcomes At Marketo, weVe run 100s of email tests to discover what resonatEs well with our target audience. Yfy have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective ... 

As an exeimple, consider a meme that Mcirketo posted on Facebook to promote a new content asset a shot of Justin Timberlake with Fm bringing email back superimposed on it. The idea was to take an asset theme, which was email marketing, and present it to a social audience on Facebook in a relevant way. It resulted in more than 15,000 likes at the time of this writing, an organic reach of 64,576 people, and 7,100 clicks to the asset. It had a Facebook engagement rate of 17,300 people. Marketo took a pop icon, played off of the lyrics to one of his hits, emd included an asset download call-to-action in a way that really engc ed a Facebook audience. 

Figure 10-12 shows an exeunple for the term email marketing. Marketo Wcmts their email meirketing resource p e to rank for that term, so all of the link building they do externally reflects this. 

According to Jon Miller from Marketo, Consumers eire always on, always connected, and always overwhelmed. If you want to connect with them, you have to work hard to engage them. In order to be truly effective, email marketing must become trusted, relevant, personal, and strategic. In fact, the best marketing shouldn t feel like marketing at all... 

Marketo provides easy and powerful marketing automation softvirare with everything a marketer needs email, social, analytics, lead management, and more,... 

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