Management commitment goal setting

Environmental activism within a corporation has to be shared by everyone. As with quality of manufactured goods, environmental concern should be part of the fabric of the organization. In order to accomplish this goal, support and commitment to the environment must come from the top— the president, CEO, and senior management. They should set the example, develop the charter, participate in the activities, produce the manifesto, and establish the reward system. Employee involvement is another means of institutionalizing environmental concerns. Most importantly, everyone should be held accountable and responsible for the environmental position of the company. 

Once management has made a commitment to the program and goals have been set, a program task force is established. The selection of a team leader will be dependent upon many factors including their ability to effec tively interface with both the assessment team and management staff. 

Corporate environmental policies require the commitment and resources of senior management. These policies often focus on actions that can prevent, eliminate, reduce, reuse, and recycle, respectively. These policies should be incorporated into aU employees practices and performance evalirations. Communication of environmental policies and information is integral to the success of the policies. Setting viable goals from corporate environmental policies is the subject of the next section. 

---