India, Coca-Cola

Mangan et al. (2008) cite McDonald s as an example of the "Think Global, but act local" strategy. In addition to selling its world products (burgers, French fries, coca-cola, etc.) in all its world-wide outlets, McDonald s also sells locally desired products. McDonald s India has established close cooperation with hundreds of Indian farmers to feed its "French fries" supply chain because cows are sacred in India, "beef patties" have been replaced by "Iamb patties "... 

All these factors directly impinge on the design and execution of supply chains. For example, customers in EE seek products with features that may be different from those of the customers in ME and, in addition, EE customers usually expect lower price points. Clearly, identifying the country-specific product features would be the first step in satisfying international demand. Coca-Cola, for instance, uses cane sugar as sweetener in some countries and com symp in others. McDonalds offers vegetarian burgers in India, and KFC offers chicken in India that is spicy. 

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