Harley-Davidson

One of South Dakota s largest towns and the starting point of the route to Mount Rushmore, Rapid City has its share of character. The wasteland called the Black Hills has something to do with this, but it s mostly the Harley Davidson riders that give Rapid City its color. 

On the thick green lawn, three stories below them, is a MAN leaning against the seat of a beat-up Harley-Davidson MOTORCYCLE. His hair is long and thin, his face is pale, his build is lanky. 

Categories of diamonds in the United States include couture clothing and accessories, Americana items such as Harley Davidson and Levi s, uniforms such as those worn by Boy Scouts, certain branded items, trendy vintage clothes, luxury fibers (e.g. cashmere and camel hair), couture clothing, and antique items. Many of the customers for diamonds are well-known designers or wealthy individuals. Ralph Lauren and Donna Karan both have vintage collections. Other diamond customers include vintage shop owners who sell their diamonds in retail boutiques or on the Internet. 

Motorcycle Harley-Davidson produces the first motorcycle, built to be a racer. 

Magnesium alloys are used in many motorcycle parts. Shown here is a closeup of the engine area of a Harley-Davidson motorcycle.TheV engine (upper right), engine block (lower right),and transmission case (lower left) are made of an aluminum-magnesium alloy. 

It is becoming increasingly cost effective for organizations to outsource service provision. For example, in 1999 Harley-Davidson outsourced its entire indirect spend to three suppliers, who either provide the service required or who in turn arrange services from other suppliers. The savings in 2000 amounted to a reported US 4 million. 

Greg has BPAD, and is recovering from a manic episode. A colleague mentions that she regularly sees him riding his Harley-Davidson. He s booked into your clinic and you decide to raise the issue of driving. 

Harley-Davidson, first conceived of in 1901 by William S. Harley, is one of just two American motorcycle companies to survive the Great Depression. 

Throughout the book, Sinek uses analogies from great companies with loyal followings to make his point that ...people don t buy WHAT you do, they buy WHY you do it. Several of his examples include Apple, Harley-Davidson, Southwest Airlines, and Disney. 

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