Growth initiatives ventures

UPS did not stop with its synchronized commerce initiative, which, in my judgment, was more revolutionary then evolutionary. Chairman Eskew also codified and explained to UPS employees and to Wall Street, UPS s new organic growth strategy. And Eskew named this strategy the Four Quadrant model based on the University of North Carolina basketball team s use of the four-quadrant offense. As he stated, We will call our offense for innovation The Four Quadrants which focuses on innovating existing business operations internally and externally and, likewise, focuses innovation on new entrepreneurial ventures both internally and externally. ... 

Corporate centers are better positioned than business units to initiate and drive selected cross-business themes or initiatives such as procurement, e-commerce or innovation/venturing. They can pool the necessary skills and build competence in areas where BUs do not have critical mass (e.g., business development in China, leveraging biotechnology in chemicals, e-commerce). They can also provide incubators for growth options or build up corporate venture funds, dedicating intellectual and financial resources to selected projects that can help individual businesses secure their long term growth. 

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