FCM Aspects Aimed in Sustainable Food System Development

FCM ASPECTS AIMED IN SUSTAINABLE FOOD SYSTEM DEVELOPMENT 

The current practices of pollution control and waste management cannot completely meet the increasingly strict requirements for the reduction of environmental contamination. A present day challenge for the manufacturer 

These challenges cannot be met only by any individual enterprise but require a concentrated effort of specific actions and coordination of initiatives (Fitz and Schiefer, 2008). FCM aims at providing support for the identification and realization of best concepts for such actions and coordination needs. This support provides enterprises with the means for improving their own and the sector s competitiveness, sustainability, and responsibility toward the expectations of its customers and the society (Ondersteijn et ah, 2006). 

Several studies have concluded that market orientation is important for the successful outcome of innovation and this has also been documented specifically for the food industry (Kristensen et ah, 1998). Market 

New product development is an interdisciplinary activity requiring contributions from nearly all functions in a company or cross-functional cooperation and representation of user knowledge (Grunert et ah, 2008). Among the factors, that impact the success of new products, the use of cross-functional teams in product development is a key success factor (Cooper and Kleinschmidt, 1996). 

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IX. FCM ASPECTS AIMED IN SUSTAINABLE FOOD SYSTEM DEVELOPMENT... 

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