Email metrics

CodeSaw presents an easily graspable concept for code contributions raw number of code lines added. Although this choice throws away some important information about a developer s actions, most designers and developers considered it a fairly accurate representation of work. We made a similar decision with email. CodeSaw goes with a simple metric, the number of words written in email on the project mailing list. 

An email service provider inherently has less functionality than marketing automation. The main function of an email service provider (ESP) is to send emails. Mostly batch-and-blast, ESPs are good if your business is highly focused on email communications. They also provide basic metrics attached to your email efforts. However, note that they do not provide functionality for lead management (lead nurturing and lead scoring), and they do not provide the depth of metrics that marketing automation platforms can provide. 

Measuring your email ceunp iign performance is a sure-fire way to look at program success so you can iterate cmd optimize emails going forward. Here are some basic metrics to keep in mind as you delve into email marketing feet first ... 

You can track some metrics without a meirketing automation platform. Your CRM (customer relationship management) tool probably has some basic metrics, your email service provider might have a few things, and you can do some calculations manually. However, to truly track your campaigns and... 

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