Design criteria attitudes

Even so, I designed my study to minimize this potential risk Unless indicated otherwise, my precautions follow Podsakoff et al. (2003] The questionnaire was checked by the person responsible for disseminating the survey in each Arm for its unequivocality. In the introduction, anonymity was assured to all participants. I posed specific questions about product use and behavior in the firm, rather than about abstract attitudes (Cote and Buckley 1987], Questions relating to predictor and criterion variables were intermingled rather than sequential and used different types of scales (Likert scales, ordinal scales, semantic differentials]. If possible, I excluded reverse coded items as they may favor common method bias (DiStefano and Motl 2006]. 

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