Dell, Michael

Dell, Michael, and Catherine Fredman (1999). Direct from Dell Strategies That Revolutionized an Industry, New York HarperBusiness. 

Pollan, Michael. (1991). Why mow In Second Nature A Gardeners Education, 65-78. New York Dell Publishing. 

Dell Computers understands the new paradigm probably better than any company as we enter the new millennium. It began selling products onhne in 1996. In 1999, it received 2 million hits per week and did 40% of its business on the Web. That is 20 million doUars of computers and stuff each day. No computer is built until it is ordered, making inventory expenses minimal. Michael Dell believes that three words control the future of business. Businesses that understand the power of these words and can implement them will win. What are these three words The consumer experience. That expression placed on or in view of everyone s desk reminds all Dell employees that their salaries, cars, desks, and retirement accounts and the presents they give all depend on the experience they provide to the customer at all customer touch paints. To make certain they ace on top of that experience, Dell created the Consumer Experience Council, a group that scrutinizes every aspect of how Dell interacts with the customer. 

When we asked Dell founder, chairman, and CEO Michael Dell for his opinion, he replied, "Our supply chain has always enabled onr bnsiness strategy—that is true of the early days of just-in-time mann-factnring (the backbone of our direct model) to today s segmented and tightly integrated value chain that delivers a much broader portfolio of Dell solutions."... 

Michael Dell described the underpinnings of the Dell supply chain for The Wall Street Journals His message was directed toward the automobile industry, which would benefit by a Dell-type supply chain. His recommendations that follow can serve other product and service industries ... 

Magretta, J. 1998. The Power of "Ritual Integration An Interview with Dell Computer s Michael Dell. Harvard Business Review 76(Mar./Apr.), 73-84. 

Information technology is the weapon used to defeat the competition. I don t want a standard system like all ofthe others have, but something that I can use to set myself apart from the others. " (Michael Dell)... 

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