Customer relationship management definition

The ends of the supply chain are fragile and the traditional definitions of customer relationship management and effective supplier relationship management are not designed to be value network adaptors. As value networks mature, new adaptors will evolve with a redefinition of enterprise architectures from the outside-in. 

Progressing to Level 3, we evaluate firms that understand there must be a customer focus driving the effort and external resources are necessary to build a definitive network. We investigate interactive information sharing and models impacting supplier and customer relationship management. 

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