Contact Us CTA

For many companies, a website visitor responding to a Contact Us CTA is lead-generation gold. This means that a visitor is a hand-raiser. You often don t need to nurture her. You don t need sales banging down her door. She is ready to talk to you. It s critical to have an obvious Contact Us button or link. 

In addition to the Contact Us CTA on the home page, Marketo includes a Contact Us form on each product pe e. You certainly don t want someone distracting themselves from getting excited about a feature on your products page by searching for your contact information. Instead, you want to make sure that they contact you immediately ... 

As Figure 7-9 indicates, this home page has four CTAs above the fold. The most important ones are showcased as orange buttons — 4 Min Demo, Contact Us, and Free Trial. Additional copy reads Want to learn more Get started now, with an arrow pointing to the CTAs. This draws the eye and entices people to click. Each of these CTAs goes to a form that captures lead information. 

Terephthalic acid (TA) (diacid) is now the major monomer used in the production of PET. It is produced on a world-wide scale and is available in a number of purities. These can be generally referred to as PTA (pure TA), MTA (medium purity TA) or CTA (cmde TA). These descriptions are subjective and used in different ways by manufacturers. The purity of TA is the self-limiting process in PET manufacture. The major impurity in any TA grade is 4-carboxybenzaldehyde and it is a chain growth inhibitor. As the level of impurity increases less reaction can take place. From a food contact point of view the purity or impurities in the TA is important. Both US and EU law state that monomers should be of good technical quality but do not define what that technical quality should be. If no other information is available the... 

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