Consumer protection misleading advertising

The ACCC administers the Trade Practices Act 1974 (Act). The consumer protection provisions of the Act cover advertising and selling and aim at any commercial conduct that could be misleading, deceptive or untruthful. This includes statements made on labelling and packaging. It is the responsibility of companies to ensure that consumers form an accurate... 

In more recent years, as the following pages will show, much of the impetus for new consumer legislation has come from Brussels. The enactment in the United Kingdom of the Consumer Protection Act 1987 and the Control of Misleading Advertisements Regulations 1988 in each case derived from a Council Directive. This is a trend which looks set to continue. 

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