Case studies exploring relationship between derived

Three case studies are presented in this section. The first two studies desalbe the application of conceptual profiling to High Street pharmacy retailer brands and to the development of a derived index of fit-to-brand in the Single Malt Scotch Whisky category. The third study explores the relationship between our derived index of fit-to-brand and new product sales volumes. 

Case Study 3 - exploring the relationship between the derived index of fit-to-brand and new product sales volumes... 

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