Business team

There are many examples where commercial success of a new product and process are not achieved even when all the elements of an industrial business team are pulling together. The latest appears to be Group Transfer Polymerization. This is unfortunate for it is a beautiful piece of technology, but it is understandable from the laws of industrial polymer science presented previously. 

The big disadvantage of the measures of performance in the list above is that, for the most part, they are only of internal relevance to R D. The customers of R D in the business function rarely show any interest in most of the professional elements on this list, for example the numbers of papers published or lectures given. To get continued and increasing support from the business team, there is a need to use those indicators that demonstrate the outcome of the group s efforts, in terms of financial benefits to the organisation. 

The success of a capital project now rests on the entire business team not just the project execution team. 

On way to accomplish this duality of purpose is the business team— functional organization combination. In this approach, members of the traditional functional groups perform within their functions to best provide the most efficient approach to producing products but at the same time are members of marketing oriented business teams. Within the business team, the functional allegiance is secondary to participation... 

Johansen, R. (1988), Groupware Computer Support for Business Teams, Eree Press, New York. 

Step 1. AU process or design changes in commercial products are considered by a business team assigned to that product. 

Business Unit Elastomers / Business Team Technical Specialities Wacker-Chemie GmbH, D-84480 Burghausen, Germany Tel Int. code + (8677)83 3436 — Fax Int. code + (8677)83 5735 E-mail georg.kollmann wacker.de... 

Take phone call from client. A reporter has called with some questions regarding drug reimbursement. He asks if I can help him write a statement in response. I draft a note that he sends to be reviewed internally before it is sent to the reporter. I offer to follow-up with the reporter tomorrow to see if she has everything she needs for her story. A client calls—it s only June, but we need to prepare a PR plan for next year. In two weeks, we will have to present the plan to the client business team. They will then decide what our budget allocation will be. I work on the plan until the end of the day, and I will likely spend most of tomorrow on it as well. 

Rubber Fabricators Business Team, Automotive Rubber Market Segment, D-84480 Burghausen, Germany Tel. + 49 8677 83 38 50 — Fax + 49 8677 83 41 42 E-mail klaus.pohmer wacker.com... 

Have the confidence to give your formulations and su estions. Sometimes you ll be more able to see the forest for the trees than a hassled, busy team... 

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