Biotechnology perception

Guner O F (Editor) 2000. Pharmacophore Perception, Development, and Use in Drug Design. International University Line Biotechnology Series, 2. 

In their study of biotechnology, Frewer et al. (2001) found that while overall prior attitude and food neophobia influenced both the perception of a source s expertise and trustworthiness, no source-related factor had any increased effect on the perceived benefit or perceived risk of consuming the product (see Figure 6). This finding is important because it directly contradicts the conventional belief that these benefits and risks are influenced by an information source. In some cases, they seem to be influenced more by prior views than by the messenger. 

Behavior related to food crises is based on risk perceptions and on risk attitudes related to the crisis (Wildavsky and Dake, 1990). This section focuses on how these can be combined to influence behavior. When examining how people form attitudes, it is useful to examine biotechnology. It can best illustrate how attitudes are formed under conditions of uncertainty (Tait, 1988). 

The area of biotechnology or genetically modified foods is an excellent context in which to examine how consumers form perceptions and attitudes toward a new technology (or even toward older technologies such as irradiation) related to food. Both proponents and opponents of biotechnology argue that their goal is to educate consumers so that they can make informed... 

Care must be taken, however, in how such products are labeled. Results of the 1991 Euro-barometer survey, for instance, reported an interesting finding related to labeling biotechnology products. Results indicated that the way biotechnology products are labeled influenced both perceptions of and attitudes toward such products. The survey was conducted using a split... 

Hadfield, G., Howse, R., and Trebilcock, M.J. 1998. Information-based principles biotechnology is influenced not only by their perceptions about the magnitude of the for rethinking consumer protection policy. J. Consum. Policy 21, 131-169. 

Tait, J. 1988. Public perceptions of biotechnology hazards. J. Chem. Technol. Biotechnol. 43, 363-372. Tversky, A. and Kahneman, D. 1981. The framing of decisions and the rationality of choice. Science 211, 453 158. 

Wohl, J.B. 1998. Consumers decision-making and risk perceptions regarding foods produced with biotechnology. J. Consum. Policy 21, 387 104. 

Slovic, Fischoff, and others have found numerous other attributes of a potential health threat to be important influences on people s perceptions. A threat that is of natural origin is more readily tolerated than one of industrial origin. Risks associated with familiar technologies are much less fearsome than those arising from new technologies (the products of biotechnology, for example, and perhaps those of... 

Guner, O.E. Pharmacophore Perception, Use and Development in Drug Design, lUL Biotechnologies Series, USA, 2000. 

Peterson RKD. 2000. Public perceptions of agricultural biotechnology and pesticides recent understandings and implications for risk communication. Am Entomol 46 8-16. 

Langgard, M., Bjornholm, B., Gunder-tofte, K. Pharmacophore modeling by automated methods possibilities and limitations. In Pharmacophore Perception, Development and Use in Drug Design, Gu-ner, O.F. (ed.), IUL Biotechnology Series, International University Line, La Jolla, CA, 2000, pp. 239-251. 

Perceptive Biosystems Inc., Pharmacia Biotech Inc., Sepracor Inc., Pharmacia LKB Biotechnology AB, Pharmacia Bioprocess Technology AB, and Procordia AB, United District Court, District of Massachussetts, Boston, MA, Civil Action No. 93-12237-PBS, Memorandum and Order, March 31 (1997). 

Sourcing a chiral raw material or intermediate is different from sourcing other fine chemicals. There is a perception in some quarters that chirality offers participation in a sunrise industry, somehow to be regarded similarly to biotechnology. As such, there are more start-up companies to consider. some backed by venture capital, compared with the situation with other fine chemicals. 

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