Beverage markets: soft drinks fruit juices

It could be said that freshly pressed fruit juice provides the truly natural answer to all the requirements of a soft drink thirst quenching, fresh, healthy, flavour-some, nutritional and, of course, natural. So why should it have been necessary to look any further towards the creation of different flavour types and the myriad of drink var ieties that has appealed over the years in beverage markets around the world Necessity, being the mother of invention, has been the driving force in all this. In the early years of the industry there was a real necessity for soft drinks manufacturers, in order to stay in business, to control a major threat to their trade, that of microbial fermentation and spoilage of the bottled product. 

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