Beverage markets: coffee

Maillard reaction Huge food related industries (sausages, bakery products, coffee, beer, whisky) make, often unwittingly, use of this named reaction. The value of the worldwide food and beverage market has been estimated at 2,000 billion US dollars, with an annual growth rate of around 2 %. 

This chapter will cover the production of coffee, tea, and cocoa, which comprise the primary crops that account for the majority of worldwide caffeine consumption. Caffeine-containing crops and products comprise a large share of the international market and are primary commodities for many national economies.3 4 Trade of such products is also important in the understanding of availability, market demand, and overall exposure to caffeine from various sources. Information is presented to a lesser degree for soft drinks, many of which do contain caffeine and are consumed primarily in the industrialized nations. Another source of caffeine exposure which contributes less than any beverages and foods under consideration are prescription and non-prescription medications, which are described in lesser detail. 

For all that, the history of coffee has not come to an end. People liked the social atmosphere of coffee drinking but did not want the possible effect of caffeine, hence the decaffeination process, or of some acids, hence the steam-treatment. For others, making coffee from the roasted beans was too much trouble, hence the preparation of soluble coffees, decaffeinated or not. All these treatments alter the content, and therefore the taste of the beverage. There is now a trend to new products (iced coffee, iced cappuccino for example). There are also gourmet people who buy specialty roasted coffee and increase the side-market for coffee-pots or espresso makers by brewing coffee according to their taste. 

Products and Uses The newest artificial sweetener in beverage mixes, chewing gum, instant coffee, tea, dry dairy products, dry puddings, desserts, and table-top sweetener. Used as a nonnutritive sweetener (approximately 24% of the sweetener market). 

Products and Uses Artificial sweetener in beverages (carbonated and dry base), breath mints, cereals, chewable multivitamins, chewing gum, coffee (instant dry base), frozen stick confections, dairy product topping, fruit flavored drinks and ades, fruit juice based drinks, puddings, and tea. As a flavor enhancer, sugar substitute (approximately 71% of market). 

Beverage cans have been the greatest success stoty of the aluminum industry and market penetrations by the food can are accelerating. Soft drinks, beer, coffee, snack foods, meat, and even wine are packaged in aluminum cans. Draft beer is shipped in adclad aluminum banels. Aluminum is used extensively in collapsible tubes fm ointments, food, and paints. 

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