Awareness of Aerogel

Creating awareness of aerogel with product designers... 

Products that require small amotmts of insulation material have an advantage in the early adoption of aerogel materials. As an example, Toasty Feet insoles have an approximate yield of 0.6 sq. ft. of aerogel. The cost difference between 0.6 sq. ft. of aerogel and a traditional material this size is approximately. 72. Using the 4x metrics, this results in an additional cost of 2.88. That the consumer can be convinced that the insoles, which are 400% more effective, are worth 2.88 more than if they were made with traditional materials is evident in the success of the product. This product illustrates the great potential in small products, at least while the overall consumer awareness of aerogel increases. 

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