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Attention => interest => desire action AIDA model

This model demonstrates how a targeted customer progresses from a state of unawareness of a product or service to eventual purchase. AIDA is an acronym for Attention => Interest Desire Action. Measures are taken before and after communication, and subsequently used to set objectives... [Pg.99]

See other pages where Attention => interest => desire action AIDA model is mentioned: [Pg.461]    [Pg.461]    [Pg.461]    [Pg.461]   
See also in sourсe #XX -- [ Pg.99 ]



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Attention

Attention-interest-desire-action

Attentiveness

Desired

Desires

Interest model

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