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Attention => interest => desire action

This model demonstrates how a targeted customer progresses from a state of unawareness of a product or service to eventual purchase. AIDA is an acronym for Attention => Interest Desire Action. Measures are taken before and after communication, and subsequently used to set objectives... [Pg.99]

See other pages where Attention => interest => desire action is mentioned: [Pg.461]    [Pg.461]    [Pg.461]    [Pg.461]    [Pg.25]    [Pg.60]    [Pg.158]    [Pg.185]    [Pg.158]    [Pg.103]    [Pg.191]    [Pg.35]    [Pg.271]    [Pg.146]    [Pg.6]    [Pg.674]    [Pg.4]    [Pg.576]    [Pg.31]   


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Attention

Attention => interest => desire action AIDA) model

Attentiveness

Desired

Desires

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