Aftermarket Service For Products

What strategies can the manufacturer adopt to decrease total cost of ownership The following su esdons are four different approaches observed in industry [124]  

Comprehensive Services GE Locomotive services recognized that 

Integrated Solutions Nokia realized that an important issue with cell phone providers was both provision of the cell phone as well as choice and upgradeability of the equipment associated with managing customer calls. Nokia came up with a list of standard plug-and-play equipment that were guaranteed to work seamlessly with all the Nokia-certified equipment. This confidence in the continual provision of certified equipment enabled its customers to purchase Nokia products, knowing that the total cost of ownership could be optimized. 

Distribution Control Coca-Cola realized that the quality of service offered for its products is significantly affected by the performance of its bottlers. Distribution control by Coca-Cola required purchase or control of downstream bottling and distribution facilities to ensure product servicing and availability. This distribution control permitted Coca-Cola to manage the retailers cost of ownership and thus decrease total costs. 

How does Caterpillar organize the system to provide this service Data from Caterpillar presentations show that service level from the dealer was 81% immediately service level from the nearest depot was 83% within twenty-four hours, and service level after a system wide search was 98% within forty-eight hours. 

---