Advertising policy

The company advertising policy will avoid the use of negative stereotypes based on sexual orientation, gender identity, or gender expression. 

In February, 1990 WSRC conducted a survey on the effectiveness of the Employee Concerns Program. An Action Plan to address program deficiencies was issued March 30, 1990 (Reference 19). . The plan addresses three objectives effective advertising, policy and procedure review, and development of performance indicators. Implementation of the plan is nearly complete. Closing tasks include issuance of a revi,sion to MRP 1.06 and the evaluation of performance Indicators, including an employee survey. 

The price index is adjusted periodically according to an adjustment factor that is pre-established and exogenous to the company during the lifetime of the regulatory contract, but can be established on the basis of the fulfilment of certain policies by the company in the previous period (for example, R D policies, limits on spending on advertising and promotion and so on). 

The FD C Act has been interpreted by FDA as applying only to the labelling, advertising and marketing of a new drug, not to the practice of medicine as reflected in the physician s prescription of the drug for a particular patient. In a policy first published in 1972 and reiterated many times, the FDA has stated that the physician may, within the practice of medicine, lawfully prescribe an approved drug for... 

Therapeutics Agency. As of2005, Australia did not allow DTCA, although it permitted disease state awareness advertisements in which no brand name is mentioned. Thus, there is conflicting policy in Australia and New Zealand that needs to be reconciled at the binational Joint Therapeutics Agency. 

Calfee, John E. 2002. Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs. Journal of Public Policy Marketing 21 2) 17 4-193. 

Donohue, Julie M., and Ernst R. Berndt. 2004. Effect of Direct-to-Consumer Advertising on Medication Choice The Case of Antidepressants. Journal of Public Policy Marketing 2- 2) n5-n7. 

Ronald Reagan, Republican president of the United States from 1981 to 1989. Consistent with his free-market and pro-business ideology and policies, his term coincided with expanding use of prescription drugs and increasing success of pharmaceutical companies. His administration supported DTC advertising and a quicker approval process for new drugs. 

In a recent magazine advertisement by the Partnership for a Drug-Free America (sponsored by the Office of National Drug Control Policy), a teenage girl is pictured with the text, Sure, I want my freedom, but without parental supervision, I m much more likely to smoke pot and stuff. I hope my parents don t try to act like my friends. What I really need is parents. The text along the bottom of the ad reads, Talk. Know. Ask. Parents. The Anti-Drug. ... 

Office of National Drug Control Policy. Partnership for a Drug-Free America advertisement. National Geographic (Spring) 2002. 

There is no official OTC status for drugs in India. However, there is a classification of drugs termed as home remedies under Schedule K, such as paracetamol, aspirin, cough and cold preparations, rubs, liniments and the like, which can be stocked and marketed as per said provisions under Schedule K and rules thereof. As there is no official OTC status, drugs (other than those in Schedule K) cannot be advertised in the lay media. Guidelines are under preparation for establishing OTC drugs as well as prescription to OTC switch policy. 

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