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Advertising color used

Prepare an advertisement using color to evoke an emotion. For example, a travel advertisement might use blue and green to represent relaxation, or an advertisement for children s clothes might emphasize red, yellow, and blue, the pigment primaries, to represent youth and activity. Apply the principles of good composition to your advertisements. [Pg.23]

In the next decade, advertising techniques will be put under measurement meters, and as a result more attention will be paid to the mechanics of advertising. Color will be used largely for its functional value rather than merely for decorative purposes. More and more advertisers will learn that the basic layout of any advertisement does affect readership, and that simple, uncluttered layouts with a natural focal point consistently outpull tricky and cluttered advertisements. More attention will be paid to the placement of headlines and to the... [Pg.66]

Inert gases. Neon is used in advertising signs. The gas in tubes adds both color and light. [Pg.33]

Alternatively, prepare a list of advertising slogans based on chemical concepts, such as Use Fluoride Toothpaste for Strong Teeth or Alpha Hydroxy Skin Cream Removes Wrinkles. Draw advertisements using color to evoke emotion, as discussed above, but also explain the chemical concepts involved in the slogans. Apply the principles of good composition to your advertisements. [Pg.23]

Find advertising pictures that relate to chemistry, for example, fluoride toothpaste ads, pH balanced shampoo ads, vitamin supplement ads. In the advertising pictures, discuss the use of warm and cool colors to convey a message to a buyer. [Pg.42]

Krypton gas is also used in making neon lights. Neon lights are colored lights often used in advertising. They are similar to fluorescent... [Pg.298]

Given the complex nutrient and phytochemical content of superfruits, it may be too simplistic to say that one or a select few qualities—such as color—stand out as a distinguishing characteristic. Nevertheless, I do think fruit colors are a useful shopping strategy, because colors advertise a superfruit s signatures. Let s look more closely at superfruit signatures to determine which superfruits specifically contain the densest amounts, distinguishing them from the rest. [Pg.118]


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