Accurate market intelligence

Accurate market intelligence is required to define your market. Market intelligence can be primary or secondary. 

Above all demand is the crucial issue, and as future demand can never be certain there should be a formal mechanism of forecasting using the best combination of historical models, past results from promotions, data from customers and market intelligence. Likewise, the inventory data system has to be up-to-date and accurate with details of raw materials (RW) on hand, goods on order, lead times and finished goods on hand. 

Due to the rapid introduction of new products and models, the physical reliability life of a product (particularly in consumer-oriented markets) is often different from the market life of the product. The reutilization and repurposing of components and subassemblies through multiple product life cycles is a key enabler to proactively, intelligently, and economically manage the total environmental life cycle of electrical and electronic products (Ref 27). Such an approach will require accurate reliability degradation assessment of the components and sub-assemblies at the end of each product life cycle, and reliability life prediction for the next product life cycle. It is believed that such capabilities towards a comprehensive and integrated solution to the total environmental life cycle of electronics products will provide competitive advantages for players in the industry worldwide. 

---