Working with paid content syndication

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I recommend using a combination of the two. Some of these sites also offer paid email programs that email your content to the contacts in their database. Take advantage of this option as well. 

For a more robust example of paid syndicators, take a look at Table 12-1, which shows a list of potential options, including site neime, reach, number of monthly downloads, cost, and frequency of lead reports. 

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By putting some paid and outbound tactics to work in parallel with your inbound efforts, you can drive leads further down your funnel at a faster rate. This part discusses the importance of paid programs like pay-per-click ads, content syndication, direct mail, event marketing, and inside sales. 

When working with non-paid channels, many sites offer opportunities for you to syndicate your content or blog through a Really Simple Syndication (RSS) feed. An RSS feed enables you as a publisher to syndicate content automatically to sites that you want to syndicate to. That way, you have to do very little on your end and your content just feeds into the site automatically. 

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