Paid email programs

I recommend using a combination of the two. Some of these sites also offer paid email programs that email your content to the contacts in their database. Take advantage of this option as well. 

Also find out whether your vendor offers paid email programs to their contact databases. This is a terrific way to get in front of fresh people. Because these sites have so much trciffic, their lead databases are relatively large. 

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When creating your email for a paid program, make sure your branding and CTA (call-to-action) are very clear. Not everyone who receives your email will have keen d of your company, so you want to make sure who you are and what you want the lead to do is as obvious as possible. 

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