The Faster and Increased Return on Investment

Whilst there are external restrictions on the speed a new product can be introduced into the market, as outlined in Section D, 2.3.1, the major limitations are set by a company s own internal systems and methods of project management. A goal for every R D Manager must be to overcome these internal limitations, and to get a faster return on the company s investment in R D. The financial returns to the company, from a more rapid development, can be easily quantified and the figures used to justify an increase in R D effort to attain this objective. 

One of the big advantages of using methods like the Return Map is that they require inputs from all the functions that will contribute to the project. Not only must R D provide the development data, but also manufacturing must be involved in fore- 

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