Syncing to your marketing automation

Follow-up is a critical element, so by syncing a marketing automation platform to your campaign, you can ensure a timely follow-up to hundreds or thousands of leads and have insight into your lead s actions. 

Another way that you can include direct mail with your marketing automation is to trigger a direct mail piece to be sent out after your lead hits a certain score threshold, or if he has engaged with a peirticulcir email Ccimpaign. 

Joining forces with marketing automation also enables you to track direct mail performance, which helps you track ROl. And for an expensive progrcim like direct mail, knowing how leads interact with your campaign is a critical element. 

Most marketers think of direct mail in terms of only a 4 x 6 postceird. And yes, this could work, but have you thought about all the other forms direct mail can take  

To illustrate my point, check out these truly creative and inventive non-postcard direct mailers. These pieces have a theme and are highly memorable to the leads who receive them. 

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SlideShare (www. slideshare.net/) was acquired by Linkedin in May 2013 and is a community for sharing presentations like PowerPoint, videos, and webinars. The site has 60 million monthly visitors and 130 million page views. SlideShare also offers built-in lead-generation capabilities through embedded forms that can sync to your marketing automation platform. 

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