Superfruit Phytochemicals and the Health Value of Colors

The power of superfruits exists mainly in their established natural nutrients but also is exhibited in other natural compounds, called phytochemicals. Among nature s astounding variety, phytochemicals comprise thousands of different compounds, including the pigments that give fruits their bright colors. Think of the wonderful red luster of a fresh strawberry that crimson color comes from phytochemical pigments called anthocyanins, which hold potential value for health. 

In each edible plant or fruit, there are dozens, if not hundreds, of phytochemicals with benefits that may transfer to you through a fruits color and other potential health properties. 

It s no coincidence that you ve likely seen several health messages from respected groups such as the National Cancer Institute, Centers for Disease Control and Prevention, American Heart Association, and various government or other health organizations recommending that you eat five to ten servings of colorful fruits and vegetables daily. On this subject, four operative terms need to be understood  

Phytochemicals are natural, plant-derived chemicals that give fruits not only their color but also other qualities, such as fragrance, taste, or sourness. All components of a plant, including all known nutrients that we appreciate for their food value, are phytochemicals, but not all phytochemicals are nutrients  

Phyto chemicals are produced mainly for defense of the seeds, the part of the plant that will assure the plant s regeneration. New research is examining a select few fruit phytochemicals for their potential health benefits to humans. Maybe you ve heard about some of these tongue twisters  

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