Subjects Flash Profile

Profiling (18%) Good level of knowledge (72%) A very specific method with low interest and flexible, feasible and easy for any subject data processing is too complex, added value not well perceived (not enough described , appears less pertinent than Flash Profiling)... 

Flash Profile Low level of use (25%) Good level of knowledge (63%) Well adapted to describe and communicate a sensory product range -I- can be executed by different types of subjects (from experts to consumers), produces a fast, quick and easy description of a product range, well adapted to define ways to eommunicate on products lack of software and data processing not easy, method inadequately documented in practical view, consensus on verbatim not easy to find (if no exchange on list of items)... 

The Flash Profile is a quick sensory descriptive method derived from Free Choice Profiling (Williams and Langron, 1984 Williams and Arnold, 1985). It was initially developed as a way to rapidly position products according to their major sensory characteristics (Dairou and Sieffermann, 2002 Sieffermann, 2002). The method allows semantic flexibility, since it does not rely on a consensual description. As a result. Flash Profile can be used to rapidly assess a whole set of stimuli, from which to extrapolate insights into the way subjects perceive factors under investigation (Ballay et al. 2003 Delarue et al, 2004). The method allows quick access to the overall sensory structure of a sample set, which is important in understanding the main sensory differences, or similarities, between products associated with a semantic description (Delarue and Sieffermann, 2004). 

In the second stage, the subjects kept the list of the attributes they had generated but we shifted the focus to a transversal product comparison, as in the original Flash Profile procedure. The whole product set was therefore presented simultaneously. 

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