Strategies for Lead Generation

The screening of either diverse or focused compound libraries can deUver a single molecule that has at least minimal activity at each of the targets of interest To date, there have not been many reported examples of DMLs derived via the HTS approach. This could be due to the fact that HTS has only become the de rigeur method of lead generation 

CHAPTER 27 Multi-target Drugs Strategies and Challenges for Medicinal Chemists 

The screening and framework combination approaches to lead generation have various advantages and disadvantages that influence which one is best applied to a particular 

TABLE 27.2 Features of the Screening and Framework Combination Approaches to DMLs 

Can provide novel chemotypes not found in selective ligands 

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Selective Optimization of Side Activities An Alternative and Promising Strategy for Lead Generation... 

If you have a social strategy for lead generation (which you absolutely should), you need a social media tracking tool so you can measure and analyze your social interactions. Social media tracking tools enable you to listen and respond to customer and prospect interactions on all of your social chaimels. 

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