Social media tracking tools

If you have a social strategy for lead generation (which you absolutely should), you need a social media tracking tool so you can measure and analyze your social interactions. Social media tracking tools enable you to listen and respond to customer and prospect interactions on all of your social chaimels. 

Through deep analytics and reporting, social media tracking tools can help you engage with your audience and provide them with relevcmt content based on their actions. 

Note that many marketing automation tools eire now including social analytics in their suite, but there are also many stand-alone vendors you can use to enhance social interactions. 

Sysomos (www. sysomos. com/) Sysomos not only collects and stores data from customer and prospect interactions on social channels, but it also helps to score potential influencers — the people who engage the most with your content. Sysomos offers two tools — Sysomos MAP, which is focused mostly on analytics, and Sysomos Heartbeat, which includes the ability to collaborate and engage with bloggers and other influencers. 

1 Lithium (www. lithium.com/) Lithium Social Marketing tracks customer and prospect engagements across multiple social media platforms. Because Lithium tracks social campaigns in real time, marketers can quickly iterate their strategy to reflect the new information Lithium provides. Lithium also enables companies to create unlimited user profiles and up to 50 preset searches — far more than any other social trackers do. 

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