Soft drinks industry issues

The key issue faced by the soft drinks industry in 2003 and into 2004 was the increasingly heated debate over obesity. A growing burden of Type 2 diabetes and increased levels of cancers and cardiovascular ill health have all been linked with the increased fatness of many populations. According to the International Obesity TaskForce (IOTF) an estimated 300 million people around the world are obese Childhood obesity has reached epidemic proportions an estimated... 

Health issues are already influencing the dynamics of the soft drinks industry, and this influence is likely to become more pronounced as time progresses. Bottled water, fruit-based still drinks and fruit juice/nectars have gained volume on the back of an increased understanding of good health. As consumers, we wish to live healthy and die healthy . At the core of this is the concept of... 

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