SlideShare

Periyasamy, A.P., 2012. Eco-friendly in Textile Wet Processing. Available from http //www. slideshare.net/abrramprince/eco-friendly-in-textile-wet-processing. 

Arendt JS. In search of perfect process safely how to ensure sustainable continuous improvement presented at McNeese State University (Lake Charles, LA), Nov 14, 2012. This covers part of a broader presentation given in Rrmcon, UK. Available from http // WWW. slideshare.net/NSAPI/steve-arendt-mncom-uk-presentation-8-2112-final [accessed 26.01.14]. 

M. Schmidt, C. Miller, What now More Standards for Safety and Regulatory Compliance, Emerson global users exchange Emerson process management http //www. slideshare.net/EmersonExchange/what-now-more-standards-for-safety-and-regulatory-compliance. 

Rainie, L. (2011). The new education ecology. Sloan Consortium Orlando. Accessed June 9, 2012. http //www.slideshare.net/PewInternet/the-new-education-ecology. 

Andrews, D., Merritt, A., and Swarbrick, M. (2014) Collaborative medicinal chemistry research building more porous research organisations. Tetrahedron Symposium Satellite Meeting The Academic-Industrial Interfece in 21st Century Drug Discovery, 2014, London, http //www.slideshare.net/... 

SlideShare (www. slideshare.net/) was acquired by Linkedin in May 2013 and is a community for sharing presentations like PowerPoint, videos, and webinars. The site has 60 million monthly visitors and 130 million page views. SlideShare also offers built-in lead-generation capabilities through embedded forms that can sync to your marketing automation platform. 

You can upload slide decks, infographics, ebooks, webinars, and more onto the SlideShare platform. Because it s built as a social network for information sharing, you should treat it as an educational community. SlideShare also features popular assets on their home page for additional exposure. 

You should strive to have a slide deck created for SlideShare about once per quarter. Not only because the quality of leads from SlideShare are so strong, but also because you can take an asset and, by repurposing the content in a visual way, give it additional lift. 

For instance, Marketo created an ebook a couple of years ago called Amplify Your Impact How to Multiply the Effects of Your Inbound Marketing Programs. The ebook did pretty well, with more than 13,000 views. Marketo then created a visual slide deck from the same content, which got 339,000 views on SlideShare — a pretty significant amount. The result was 4,482 new leads from this asset and 8,519 total downloads of the ebook. Marketo spent 4,620 developing the visual content, which amounted to a cost of about 1 per new lead. 

SlideShare offers prime real estate to brand your channel and optimize it for SEO. You can add a featured presentation, upload a custom template, offer social sharing capabilities, and te each presentation with keywords. And in some cases, creating presentations that rank for certain keywords can be easier than ranking a blog post. 

Another benefit is that SlideShare allows users to embed presentations into other people s sites, which is great because that equals an inbound link. 

SlideShare s lead-generation capabilities really stand out when it comes to collecting lead data. SlideShare has the ability to embed a lead-generation form directly into your presentation at the end. If you enable that feature, the form pops up eifter your presentation, and viewers can enter their information if they want to download the presentation for later viewing or learn more about your company. 

You can either export these leads and add them to your CRM, or if you have a marketing automation platform, sync directly with SlideShare, if your software has that capability. This way, your leads get directly into your databeise and you can trigger alerts based on keywords that indicate buyer behavior. 

Post your slide deck on SlideShare (www. slldeshare.net) for extra... 

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