Sensual experience

FIGURE 1.32 The collapse of hundreds of bubbles at the free surface radiates a cloud of tiny droplets which is characteristic of champagne and other sparkling wines and which complements the sensual experience of the taster ( Alain Cornu/Collection CIVC). 

I wanted to touch and smell them, although prudence held me back from tasting. This tactile, sensual experience was made more poignant by the knowledge that these substances were pure, unalloyed, irreducible. They were the primal stuff of creation, sitting in my hand. 

I tested my tactile sensitivity. I worked my way back to the couch and found Alice. My exploration of the softness of the sweater and the warmth of her flesh was an ecstatic sensual experience. However, it was devoid of sexuality, devoid of passion. While on the couch, the stimulation of touch became less important to me as I began to experience the dichotomous sensation of sinking into the cushions and yet floating slightly above them. 

Users report a heightened awareness and intensity of color, sound, smells, and taste. Sometimes these sensations can appear mixed up and users report hearing colors or seeing sounds. This blending of the sensual experience is a neurological phenomenon known as synesthesia. 

After the tobacco ceremony was concluded, the guide sat next to me and began to play a recorder. As he played, he gazed into my eyes as though to communicate something to me. My perception shifted and I could see him as the animal god Pan, the very spirit of Nature. He became Pan, with horns and hooves and animal sensuality. With extraordinary presence and allure, he transmitted an experience of the totality of the kingdom of Nature. I felt an excitement and a connection to the soul of Nature. 

Consumer attitudes toward and expectations of foaming products most of the time involve psychological fectors induced by advertising or guided by previous experiences. Foam can translate hedonic benefits (luxury, care, sensory/sensuality) or functional benefits like cleaning and detergency efficacy sometimes, foam must be suppressed or completely avoided. 

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