SCOR Application Cases

Two case studies — one from AT T Wireless Services and one from Meade Johnson Nutritionals (MJN), a division of Bristol-Myers Squibb, illustrate early applications of the SCOR model.i The descriptions are summaries from presentations made by company managers at an SCC conference. Each 

This division of AT T began life as McCaw Cellular Communications, Inc. AT T acquired McCaw in 1994 after McCaw had established a substantial market position for cellular services around the world. The business changed its name to AT T Wireless Services in 1995. By then, it had a number-one position in North America in additional to its global presence. Wireless Services purchased or manufactured and then distributed wireless technology hardware for its customers. It had also established a core competence in manufacturing and a reputation for performance excellence in the marketplace. 

However, problems related to the supply chain for wireless equipment threatened the future of the business. These included the following  

Wireless Services decided to employ the SCOR methodology in attacking its supply chain problems. The following sections describe that activity at each level of the SCOR development process. 

---

To validate tire model and encourage its adoption, PRTM and AMR assembled a 69-company advisory group. The advisory group foimd value in the model in terms of its potential to lift supply-chain performance to a new level. The Supply-Chain Coimcil was tiren laimched to advance use of the model. Case studies later in this chapter provide examples of SCOR application. 

Gate 3. Decision on business case Perform conceptual design of newsupply chain (if applicable) Prepare first-cut discovery-driven planning model Apply SCOR model... 

---