Sales funnel stages

A buyer becomes mid-stage after she has shown some interest in your business s core competencies. That lead has displayed some sort of buying behavior and is potentially a true sales lead. A mid-stage buyer should map to the lead and sales lead stage of your sales funnel. 

As you do with many lead-generation strategies, think about how your PPG ads map to the sales funnel. You want to catch leads in each stc e of the sales funnel therefore, you have to create ads and offers that map to lead buying stage and search queries. 

Webinars cire a splendid way to generate new leads, eis well as nurture leads that are already in your database. You can also tailor webineirs to different stages of the sales funnel. For instance, your webinar mix for a given month might looks like this ... 

Notice how each email drives your lead feuther down your sales funnel — from early-stc e assets, to mid-stage, and then finally, late-stage assets. 

Every company has a different funnel depending on its sales processes. However, for the sake of simplicity, 1 talk about a funnel that I m feunilieu with — Marketo s. Marketo defines the sales and marketing process in stages ... 

Quantity of sales-qualified leads (SQLs) This number signifies the eimount of SQLs that your marketing tecim sends over to sales. These are leads that sales deems good and potentially sales-ready. In some places, this means when the sales depcirtment moves an opportunity to a next stage along the funnel. 

Your sales teams need to supplement their selling skills with great content. This includes content in all stages of the funnel TOFU, MOFU, and BOFU. Content types can include ebooks, webinar recordings, assessment sheets, ROI calculators, datasheets, and more. Your sales teams also need some professional-looking sales tools to showcase your product or service in a professional manner. That way, if a lead has a question during a call or needs a product or service explained, your sales team is armed and ready. 

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