Purchase-trend report

Purchase-trend report—describes the quantity purchased of OTC products or prescription drug products by month or by quarter. 

The expansion of direct-to-consumer advertisements during the past five years has only served to reinforce this trend of putting patients into the role of informed purchasers of health care products.47 Critics argue that this can run counter to patients best interests. For example, physicians have noted a rapid increase in requests for specific drugs, including cases where patients ask for completely inappropriate treatments.48 A recent report to the pharmaceutical industry on ways to improve direct advertising thus recommends depth of content, accuracy, and objectivity as key to personalized health solutions and... 

For those who desire to learn more about printed wiring markets and technology trends, a number of informative reports can be purchased from sources given under Ref. 3. 

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